Take your entire family to discover London from the comfort of Fitzrovia’s coolest addition, The London EDITION.
London EDITION offers both a reinvention of its landmark building and the luxury hotel experience.
Located in Fitzrovia on the edge of Soho, this stunning boutique hotel blends thoughtful design and intuitive service with excellent dining in a space that boldly brings together the past with the present.
Always Included
- A Welcome Amenity
- Daily Breakfast
- 100$ Hotel Credit per stay, to be enjoyed across Berners Tavern, The Lobby Bar, and Punch Room. Excludes any external services, no cash value if not redeemed in full.
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Complimentary WiFi daily
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Early Check-in/Late Check-out, based on availability
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VIP status granted
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Priority for complimentary room upgrade (based on availability upon arrival)
GET A NON-BINDING PRICE QUOTE
directly from our Luxury Travel Consultant at 360 Private Travel
choose your travel dates to receive rates for your next London family city break at The London EDITION
About Sophibee’s Luxury Travel Agency
Thanks to 360 Private Travel’s membership of Virtuoso and over 15 luxury hotel brand programs, such as Marriott’s STARS program, you’ll enjoy the best rates, upgrades, and value-added VIP amenities at the world’s top hotels and spas.
Sophibee is an independent agent for 360 Private Travel. All flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme.
The Hotel at a Glance
The historic Georgian building has been given an ultrasophisticated makeover: A huge, mirrored orb sculpture now hangs from the stuccoed ceiling.
Wood walls and faux-fur throws tossed across the beds add coziness to the guest rooms and suites.
Join the boho crowd for a game of billiards in the Lobby Bar or enjoy a gin-infused punch bowl in the award-winning Punch Room, a modern reincarnation of the 19th-century private clubs.
- 173 unique rooms and suites, some with oversized furnished terraces
- One-of-a-kind 195 square meter / 2098 square foot Penthouse with expansive wrap-around landscaped terrace and 360-degree views of London
- Berners Tavern, led by Michelin-starred chef Jason Atherton, is one of the most sought-after places in the city
- Fully-equipped Fitness Center
Family Guest Rooms and Suites
- Family Room with two queen beds, if you wish to sleep all in the same room
- Family Suite – two-bedroom suite, in a total of 74 sqm and comprises one Berners Suite and one Superior Room
Digging for Bones Kids Amenity
Sixty-five million years ago, dinosaurs roamed the Earth before becoming extinct.
If you do not get a chance to visit Dippy the Diplodocus at the Natural History Museum, you can unleash your inner paleontologist and go digging for bones from your room. The best part is you can eat them afterward!
The neighborhood
Discover the new generation of luxury at The London EDITION. Located in a historic building on the outskirts of Soho, just moments from Mayfair and Covent Garden.
A historically bohemian neighborhood, Fitzrovia today is a hub of art, culture, shopping, and dining.
Fashion’s most coveted labels are moments away on Oxford and Regent streets, and nearly every cuisine can be sampled on nearby Charlotte Street. Surrounding areas, including Covent Garden, Mayfair, Soho, and Regent’s Park, are home to iconic attractions and events such as the British Museum and Frieze Art Fair.
London Family Tips
- The Cartoon Museum. Trace the development of British cartooning from the early 18th century to the present day
- Odeon Leicester Square cinema. State-of-the-art chain cinema for blockbusters in 2-D or 3-D format, plus family and student deals.
- Visit the big T-Rex at the Natural History Museum
