Last Updated on May 21, 2025 by sophibee
Luxury family vacations just got even more exquisite. St. Regis Hotels & Resorts has teamed up with iconic French Riviera swimwear brand Vilebrequin to unveil a limited-edition collection that’s as stylish as it is meaningful.
From matching family swimwear and chic accessories to playful beachside games, this collaboration celebrates the joy of traveling together—and doing it in style.
Inspired by the Family Traditions at St. Regis program, this new capsule collection is designed to create unforgettable moments for all generations. Whether building sandcastles with the kids or enjoying a sunset cocktail by the sea, every detail is curated to bring families closer through elegance, fun, and timeless resort experiences.
A Stylish Seaside Collection
This year’s expanded 2025 collection features everything a family needs for a sun-soaked escape:
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Boys’ and girls’ swimsuits
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Men’s swim trunks and women’s pareos
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Luxury beach accessories, including plush towels, paddle sets, and keepsake beach buckets
Each item is crafted with exclusive prints and a brand-new co-branded logo, inspired by the nostalgia of classic St. Regis vacations. The signature Family Traditions design celebrates shared memories at resorts worldwide. At the same time, Family Stripes—in the bespoke King Cole Red hue—nods to the iconic King Cole Bar in New York, where the Bloody Mary was born.
More Than Fashion—An Experience
But this isn’t just about looking great on the beach. Select St. Regis Resorts worldwide will bring the collection to life through immersive, family-friendly experiences. Think:
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A curated Family Meal—a three-course dinner served poolside or beachfront, with a keepsake bucket included
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Beach cabana makeovers featuring Vilebrequin’s elegant motifs
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Fun activities like paddle court games, art classes, and customized St. Regis Rituals
Families can return to luxurious suites that feel like home, warm, welcoming, and designed for connection.
Live Exquisite, Together
This collection is more than fashion—it celebrates family, travel, and making lifelong memories. From sun-drenched mornings to laughter-filled evenings, Vilebrequin for St. Regis invites families to embrace the essence of luxury resort living, together.
Bookings
Ready to start your next unforgettable getaway? Contact me to plan your family’s St. Regis escape today.
Ilonka Molijn – van Ginkel
Creator & Founder of Sophibee
Luxury Travel Advisor Sophibee & 360 Private Travel
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